Transformers DVD media promotion for The Sun and The Times
1 July 2007

The Transformers Collectors DVD features exclusive video material from the new Michael Bay/Steven Spielberg movie alongside special PC interactive elements developed by Expansive's design team. The promotion was developed for The Sun and The Times newspapers and will be distributed to readers via a week long point of sale campaign. The promotion will additionally be supported by week long 'in paper' support in both papers, The London Paper and  via online advertisements.

 

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